Comments on: 10 worst and 10 best subject lines of the year http://anitaashland.com/119/10-worst-and-10-best-subject-lines-of-the-year/ Wed, 14 Dec 2011 23:01:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: aashland http://anitaashland.com/119/10-worst-and-10-best-subject-lines-of-the-year/comment-page-1/#comment-10 aashland Wed, 03 Dec 2008 13:52:15 +0000 http://moneymakingemail.com/Blog/?p=119#comment-10 Marketing Sherpa posted their top 10 best and worst subject lines here: http://www.marketingsherpa.com/article.php?ident=30938 Here are the 10 worst: Here are the 10 worst performers in the last year for Sherpa’s B2B subject lines: - Please Take Quick Tech Survey Today - Call for Speakers: Demand Gen Summit - You’re Invited - Biz Tech Webinar June 17 - Early Bird Special for Demand Gen Summit - Nominations to Speak at Email Summit - Podcast: Contests for Lead Gen - Podcast: Get Wicked Good Leads - Game Lifts Sales - Test & Results - How to Weed Out Consumer Leads From B-to-B Campaign - Touched by Angels And the 10 best: - Top 12 Email Newsletter Mistakes - Simple Email Link Change Lifts Clicks - CAN-SPAM - Must-Know Updates - Best Time to Send Email: Test Results - 6 Actions to Lift Clickthroughs: New Data - Your Copy of Annual Email Study Results Enclosed - HTML vs Text: Which Works Better? - Newsletter Design Exclusive Data - Email Audit PDF: How-to & Checklist - How to Conduct Email Surveys Marketing Sherpa's analysis is quite interesting. They found that the first two words of the subject line are the most important. The top four subject lines were short (between 31-41 characters). And, not surprisingly, the subject lines that were too promotional were the worst performers. Marketing Sherpa posted their top 10 best and worst subject lines here: http://www.marketingsherpa.com/article.php?ident=30938

Here are the 10 worst:

Here are the 10 worst performers in the last year for Sherpa’s B2B subject lines:
- Please Take Quick Tech Survey Today
- Call for Speakers: Demand Gen Summit
- You’re Invited – Biz Tech Webinar June 17
- Early Bird Special for Demand Gen Summit
- Nominations to Speak at Email Summit
- Podcast: Contests for Lead Gen
- Podcast: Get Wicked Good Leads
- Game Lifts Sales – Test & Results
- How to Weed Out Consumer Leads From B-to-B Campaign
- Touched by Angels

And the 10 best:

- Top 12 Email Newsletter Mistakes
- Simple Email Link Change Lifts Clicks
- CAN-SPAM – Must-Know Updates
- Best Time to Send Email: Test Results
- 6 Actions to Lift Clickthroughs: New Data
- Your Copy of Annual Email Study Results Enclosed
- HTML vs Text: Which Works Better?
- Newsletter Design Exclusive Data
- Email Audit PDF: How-to & Checklist
- How to Conduct Email Surveys

Marketing Sherpa’s analysis is quite interesting. They found that the first two words of the subject line are the most important.

The top four subject lines were short (between 31-41 characters).

And, not surprisingly, the subject lines that were too promotional were the worst performers.

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