Comments on: How to add a second subject line to your emails http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/ Wed, 14 Dec 2011 23:01:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ryan Healy http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-35 Ryan Healy Sat, 26 Sep 2009 14:31:21 +0000 http://moneymakingemail.com/Blog/?p=256#comment-35 Anita - Just finished the blog post. I started thinking about it and just had to get it written. :-)<br><br><a href="http://www.ryanhealy.com/which-subject-line-won/" rel="nofollow">http://www.ryanhealy.com/which-subject-line-won/</a><br><br>(Feel free to delete this comment if you want.)<br><br>Ryan Anita – Just finished the blog post. I started thinking about it and just had to get it written. :-)

http://www.ryanhealy.com/which-subject-line-won/

(Feel free to delete this comment if you want.)

Ryan

]]> By: anitaashland http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-36 anitaashland Fri, 25 Sep 2009 21:55:11 +0000 http://moneymakingemail.com/Blog/?p=256#comment-36 Thanks for sharing those subject lines. I've always preferred subtle subject lines but one of my clients has asked me to start writing more direct headlines because they get better open rates. I guess the niche, sender, etc. all play a role as well. Looking forward to your post about how getting attention doesn't always equal more sales. Thanks for sharing those subject lines. I've always preferred subtle subject lines but one of my clients has asked me to start writing more direct headlines because they get better open rates. I guess the niche, sender, etc. all play a role as well. Looking forward to your post about how getting attention doesn't always equal more sales.

]]> By: Ryan Healy http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-37 Ryan Healy Fri, 25 Sep 2009 15:46:41 +0000 http://moneymakingemail.com/Blog/?p=256#comment-37 Both subject lines were fairly subtle... and both piggy-backed on a current event.<br><br>In the first case, I piggy-backed on the 2009 Superbowl; in the second case, it was China's move to default on the fraudulent derivative products sold to them by U.S. banks.<br><br>Email #1: Long-Shot Leads to Unexpected Win<br><br>Email #2: China tells U.S. to "go straight to hell."<br><br>Obviously, the second one is more compelling. You can hardly resist reading it. But for some odd reason, it did not pull sales nearly as well as the first. Both subject lines were fairly subtle… and both piggy-backed on a current event.

In the first case, I piggy-backed on the 2009 Superbowl; in the second case, it was China's move to default on the fraudulent derivative products sold to them by U.S. banks.

Email #1: Long-Shot Leads to Unexpected Win

Email #2: China tells U.S. to “go straight to hell.”

Obviously, the second one is more compelling. You can hardly resist reading it. But for some odd reason, it did not pull sales nearly as well as the first.

]]> By: anitaashland http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-40 anitaashland Fri, 25 Sep 2009 15:40:03 +0000 http://moneymakingemail.com/Blog/?p=256#comment-40 I look forward to your post about that, Ryan. I'd love to hear about the type of subject lines you used. Subtle ones or more direct? I look forward to your post about that, Ryan. I'd love to hear about the type of subject lines you used. Subtle ones or more direct?

]]> By: Ryan Healy http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-39 Ryan Healy Fri, 25 Sep 2009 15:29:23 +0000 http://moneymakingemail.com/Blog/?p=256#comment-39 Anita - Great point about Gmail offering a little more space to get attention.<br><br>On a side note, I've noticed that the emails that get the most attention often get fewer sales than those that get fewer opens.<br><br>Here's some real math:<br><br>Email #1: 741 opens, 17 sales<br>Email #2: 1,430 opens, 9 sales<br><br>The product and price were the same in both emails.<br><br>I'll probably be writing about this early next week because the longer I'm in this biz the more I realize that getting attention does not equate to sales. Anita – Great point about Gmail offering a little more space to get attention.

On a side note, I've noticed that the emails that get the most attention often get fewer sales than those that get fewer opens.

Here's some real math:

Email #1: 741 opens, 17 sales
Email #2: 1,430 opens, 9 sales

The product and price were the same in both emails.

I'll probably be writing about this early next week because the longer I'm in this biz the more I realize that getting attention does not equate to sales.

]]> By: julietaustin http://anitaashland.com/256/how-to-add-a-second-subject-line-to-your-emails/comment-page-1/#comment-38 julietaustin Tue, 22 Sep 2009 03:57:30 +0000 http://moneymakingemail.com/Blog/?p=256#comment-38 Anita,<br><br>Brilliants!<br><br>Thanks so much for this. I am with you on the "do not reply to this email" thing--it drives me crazy when I want to send an email to the business.<br><br>And for the pointer on making the opening line different to the subject, I am going to make sure I follow that rule from now on. Anita,

Brilliants!

Thanks so much for this. I am with you on the “do not reply to this email” thing–it drives me crazy when I want to send an email to the business.

And for the pointer on making the opening line different to the subject, I am going to make sure I follow that rule from now on.

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