Let Google write your email copy

If you have a list or a blog you know how difficult it can be to come up with content sometimes.

There’s an easy way to come up with ideas, however. Do this and in just a few seconds you’ll get new email or blog post ideas (or several).

The next time you’re stuck, go to Google News and type in phrases that are relevant to your niche.

For example, I just typed the word “golf” in Google News and found a cool story about how coyotes have made frequent appearances on a certain golf course.

The article goes on to talk about how, over the years, seagulls have whisked away golfers’ balls, thinking they are eggs, and how alligators sometimes make cameo appearances in water hazards on golf courses in Florida.

It also mentions that rabbit holes were the inspiration for the invention of the sport of golf back in the 1500s.

So if you had a blog about golf, you could get an interesting blog post from that article.

When using Google News don’t limit yourself to searches in your niche.

There’s usually a way to take any current events story and use it in your email copy.

For example, a top news story in Google News right now is about how Dallas got 11″ of snow yesterday and the entire city is shut down.

There’s another story about how Alec Baldwin’s daughter called 911, afraid he was suicidal. As it turns out she misinterpreted his words.

There are several interesting insights things you could mention to your readers about stories these, regardless of your niche (i.e. the importance of not jumping to conclusions, how sometimes life gives you 11″ of snow when you least expect it, etc.).

While you’re in Google News be sure to make use of the left sidebar so that you can narrow your search results. And take advantage of the “starred” feature. If you highlight the star at the top of a story it will save it. You can view your starred items by clicking “starred” in the sidebar. Sometimes you’ll come across a story you can’t use right now but might want to refer to later, so this is an excellent way to save it so that you remember it.

Go forth and let Google write your copy for you.

Filed under: Email Copywriting

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