Subject Line Saturday: On doggies and changing the clocks

Here are my favorite subject lines from the past week’s emails in my inbox:

1. Know a dog that should be in pictures? This was from the Artful Home catalog.  The graphics in this email are delightful and it made me smile even though I don’t own a dog. Click here to see the email. My 6-year-old daughter saw me looking at this email and immediately launched into “Can we buy a dog?”

As much as I like plain text emails I have to admit that the right HTML email is so effective and memorable.

2. The Road Less Yelped – From Yelp-Chicago. Yelp sends out weekly emails with restaurant reviews from your local city.

I live two hours away from Chicago so these reviews weren’t that relevant for me but they were fun to read. The email was nice and pithy.

3. Home Tips Weekend Project – Change Your Clocks & Smoke Detector Batteries.  This one is from Don Vandervort of HomeTips, a site with excellent information about DIY repairs.

This email is a good reminder that you should incorporate seasonal events in your subject lines and emails from time to time.

Here are some current/upcoming ones:

• Changing the clocks.
• Migrating birds, early spring flowers and other signs of spring.
• St. Patrick’s Day.
• Easter.
• Mother’s Day.
• Memorial Day.

It’s easy to take any event like this and think up a story associated with it and transition into a tip or sales pitch. It works for any niche.

A broadcast email like this also shows that your information is timely and relevant.

Thanks for reading! I’ll have more subject lines and subject line tips for you next Saturday.

Filed under: Subject Lines

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