Subject Line Saturday: On Darth Vader and Birdies

It’s Subject Line Saturday again and I’ve plucked three email subject lines from my inbox to discuss here:

Podcast – Fly fishing with Darth Vader –   This is from the Books & Culture publication.

Darth Vader and fly-fishing aren’t things I normally think of at the same time.

And Books & Culture is an egg head type publication so that’s another reason I think this is a catchy subject line. It’s unexpected.

The Silent Epidemic that’s Becoming a National Security Disaster – Dr. Mercola emails arrive 3-4 times per week and sometimes it exasperates me how he uses fear in many of his subject lines, but at least that’s not his only approach. And obviously it must work for him.

In about half his emails he uses a question in his subject lines, such as: “This Common Food Ingredient is as Addictive as Cocaine?”

In other emails he uses a teasing approach, such as: The Spice That Ignites Your Body’s Astonishing Immune System.

It’s interesting to me that many of his subject lines are so long they can’t be read in their entirety from the inbox. I’m an advocated of shorter subject lines but, again, it must work for him.

4 Birdies, Zero Hooks – From Just 2 Buckets – I signed up for Don Trahan’s Peak Performance Golf Swing list a few weeks ago because I like the copy on his website and also because I plan to visit the driving range once a week this summer.

This subject line hit the spot (no pun intended). It gets to the point and commands attention.

As always, if you find email subject lines that catch your attention, feel free to email them to me or leave a comment. I’ll see you next Saturday with more subject lines.

Filed under: Subject Lines

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