Subject Line Saturday: The best email of the week
by Anita Ashland
Instead of analyzing several different subject lines, I’m going to keep it simple today because it’s a holiday weekend.
Also, the email J. Peterman sent on April Fool’s day is worthy of a post of its own. It was by far the most engaging email I received all week. Click here to see it.
The subject line was: MACRONEAUX’S J. PETERMAN MAKES OFFER FOR FRANCE
Using humor in email copy can be tricky, but J. Peterman manages to pull it off well.
You should sign up for their list. The emails they send out are always worth reading and studying.
Filed under: Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
