Fun Friday: On “Garfield Minus Garfield” and Copywriting

I discovered the Garfield Minus Garfield blog last week and I’m glad I did.

The artist removes Garfield from existing Garfield strips “in order to reveal the existential angst of a certain young Mr. Jon Arbuckle.”

Here are some examples:

Please check out the site. There’s also a book of these strips too. Garfield creator Jim Davis endorses it.

It’s fun to take this Garfield Minus Garfield concept and apply it to copywriting.

Imagine a typical internet marketing sales page and remove the “cash sucking machine” phrases. What would be left?

Remove the yellow highlighter marks. What would be left?

Remove all the speed bumps (screenshots of bank account deposits, testimonials, unnecessary graphics). What would be left?

Anyway, have a great weekend. I hope yours is more thrilling than Jon Arbuckle’s in the above strip.

Filed under: Fun

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