Subject Line Saturday: Mother’s Day subject lines
I see I’ve been getting hits to this website for the search phrase “Mother’s Day subject lines.”
Whoa, it’s almost that time of year already.
Anyone in any niche can send out an email that ties in with Mother’s Day.
You don’t have to sell greeting cards, flowers or chick-knacks to acknowledge Mother’s Day in your marketing.
Even if you’re in the internet marketing niche, surely you can think of a lesson you learned from your mom you can tell as a story and then promote a product at the end.
Barbara Corcoran wrote an entire business book
Each chapter title is a lesson she learned from her mother and they make for good email subject line inspiration. Here are a few:
“If you don’t have big breasts, put ribbons on your pigtails.”
“It’s your game, make your own rules.”
“Go play outside.”
“Moms can’t quit.”
“Jumping out the window will either make you an ass or a hero.”
If you’re a retailer who sells products that would be of interest to women on Mother’s Day, you can’t ever go wrong with subject lines that announce a discount and encourage women to buy something for themselves for Mother’s Day. As a mother I’ve fallen for a subject line like that a time or two. 
As they come in, I’ll post Mother’s Day subject lines that arrive in my inbox (the ones I think are acceptable, that is. Too many of them are of the “Mother’s Day Deals” variety). If you have any you’d like to share, feel free to post them in the comments:
Love Mom and Love to Save? Get 50% Off the Perfect Mother’s Day Gift! That one is from Barnes & Noble.
Send mom some love with these gifts from Bas Bleu
As expected, J. Peterman didn’t disappoint with their Mother’s Day subject line: Free 2nd Day Shipping – Grand (Dame) Finale. Click here to see the email.
Filed under: Subject Lines
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
