Engage!
My daughter had her first tennis practice of the season yesterday and the coach asked each girl to pick a word to use to help them focus whenever they feel tired or like giving up.
She chose the word “engage” from Star Trek.
“Engage” is what the captain says when he or she wants the ship to move forward.
Below is a clip of Captain Picard saying “engage!”
I see they included some other words in this clip. I noticed how these words are so applicable to everyday copywriting situations and I like how pithy they are:
“Let’s see what’s out there.”
“I’ve lost contact.”
“Make it so.”
“Red alert!”
“Report.”
“I don’t want to talk about it.”
“Get it done.”
“Aye.”
I think it’s a great idea to have a word like that so I’ve swiped “engage.” I think I’ll start swiping all the above phrases too. 
Filed under: Fun
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Anita Ashland is a direct response copywriter specializing in email copy. Sign up free to get fun stories about email copywriting and more!
