The Onion reports that the entire nation was rendered helpless when presented with a 500 word block of text:
Dumbfounded citizens from Maine to California gazed helplessly at the frightening chunk of print, unsure of what to do next. Without an illustration, chart, or embedded YouTube video to ease them in, millions were frozen in place, terrified by the sight of one long, unbroken string of English words.
Why won’t it just tell me what it’s about?” said Boston resident Charlyne Thomson, who was bombarded with the overwhelming mass of black text late Monday afternoon. “There are no bullet points, no highlighted parts. I’ve looked everywhere—there’s nothing here but words.”
Oh the horror:
“It demands so much of my time and concentration,” said Chicago resident Dale Huza, who was confronted by the confusing mound of words early Monday afternoon. “This large block of text, it expects me to figure everything out on my own, and I hate it.”
For added amusement while reading this piece, imagine that it applies to mile long sales pages too.
I hope you’re a fan of the show Mad Men. It’s must see TV, especially if you’re a copywriter.
The NYT announced this week that there will be Mad Men Barbie dolls!
The doll designer, Robert Best, says: “It’s all about the details so of course we faithfully reproduced Joan’s pen on a chain and though you can’t see from the photo we gave Barbie a padded long-line foundation to more faithfully capture Joan’s curves. Don Draper Ken also comes with a raincoat lined in red, his briefcase and a fedora.”
Everyone will want the Joan doll. They will cost $75 and there will only be 10,000 dolls.
This book, 
, is worth owning for the cover alone.
