An email message is not a mini sales letter.

An email shows… a sales letter tells.

An email series is a fishing reel.

The sales page is the hook.

Ask: “If you were buying your product, would you buy it from you?”

You the copywriter must believe it’s best for the customer to buy the product from you.

Prospects come in different flavors.

Romantics, pioneers, introverts, extroverts, geeks, bargain hunters and status seekers.

A sales letter targets one. The right email series will reach all of them.

I once won a Monopoly tournament against five type-A men. While trading deeds I persuaded them they didn’t need the purples and railroads. Then I proceeded to crush them.

Starting tomorrow, March 1, I will write a daily pithy copywriting tip during the month of March.

Each tip will be exactly 29 words long.

The exception will be on Saturdays, where I will continue my Subject Line Saturday posts.

Studies show that online readers only read 20% of the content on a web page.

So I thought I’d try writing pithy tips for a month as an exercise in pithiness. Pithiness is a skill every copywriter should develop.

After March, I will continue to write a pithy copywriting tip once a week or so.

I’ve also started a Fun Fridays feature, to give copywriters a mental health break and post something fun, rather than a how-to. In March I’ll try to make my Fun Fridays posts a pithy 29 words too.

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