Anita Ashland: Autoresponder Copywriter

Headlines from the headlines

One of my favorite ways to get inspiration for copywriting headlines and email subject lines is to look at the daily news headlines. Whenever you come across a news headline that interests you, especially if it’s about a topic in a market you sometimes write copy for, make a note of it (if you don’t [...]

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Case study of a 17 word email that made $300 in 24 hours

Charles Kirkland posted a video today of a 17 word email he wrote for a list in the woodworking niche that made $300 in 24 hours. You get to look over his shoulder as he writes the email and chooses the subject line. Then he takes you inside his Clickbank account 24 hours later to see [...]

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Getting customers the Big Red way

It’s college football season, which I normally couldn’t care less about. But there was a game here in Madison, WI last Saturday that was so big, with so much hype surrounding it, that even I started paying attention. I even found myself reading articles about the Nebraska Cornhuskers. What? So I figured if even I [...]

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A marketing lesson from the bad part of town

I quickly drove out of a parking lot thinking there was a driveway there but, oops, there wasn’t. Clunk went the front tires. I hate it when that happens. To make matters more fun, the street I proceeded to drive on had broken glass all over it. I was already in a nervous state because [...]

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The most important ingredient of email copywriting

“Believability is far and away the most important requirement of advertising,” said the late great copywriter Bernice Fitz-Gibbon. Here are four ways to write believable copy (quotes below are from Bernice): 1. Love people. 2. “Sharpen your powers of observation. Learn to look at a thing as if you’ve never really seen it before in [...]

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How to increase your productivity in 33 minutes

Early in my copywriting career someone in a copywriting forum mentioned how copywriter legend Eugene Schwartz recommended setting an egg timer and writing in 33 minute chunks. He wrote in six 33 minute blocks of time every morning and took 5 minute breaks in between. In my case, it also works when I do 2-3 [...]

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An email copywriting lesson from Netflix

Copywriters put a lot of effort into subject lines, but there’s a field that’s even more important… the from field. Get that wrong and your subject line and email won’t get read at all. Let’s take this email I got from the Netflix CEO today as an example: Like most people, I quickly glance at [...]

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Do you absolutely loathe this?

Last night I emailed a friend this video of Madonna dissing some flowers a fan gave her: Madonna says, “I absolutely loathe hydrangeas.” She didn’t realize she was being overheard. At first my friend was all, “How can anyone loathe a flower?” But then after thinking about it for a minute she realized there are certain [...]

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How a rescued cockatiel can rescue your sales

So I recently found myself standing at a busy intersection, whistling like a mad woman. I drew WTF looks from drivers but I didn’t care. There was a cockatiel in a tree and I was determined to rescue it. I knew I had my work cut out for me, however, because I was a stranger [...]

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How to get naked in your email instead of nekkid

Lately I’ve been yapping about the importance of becoming more visible to your customers through email. But how exactly do you accomplish that? I think of it as the difference between being naked and being nekkid. When you’re naked, you don’t have any clothes on. When you’re nekkid, you don’t have any clothes on AND [...]

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