It’s hard to step up to the plate when business is slow.

Yet your biggest opportunities can be found in the silences. Learn to look hard at the silences.

Sometimes I include a “Frankly, I’m Puzzled” email at the end of a series of emails to prospects.  It provides good closure.  Here’s one I wrote for a client.

A “click here to read more” link in an email or blog post interrupts flow.

Disrupting the flow slows your profits down. Say it all in the email instead.

After you complete a copywriting project for a client, send a thank you note. The best thank you note is handwritten.

It’s good manners and leads to future business.

An email message is not a mini sales letter.

An email shows… a sales letter tells.

An email series is a fishing reel.

The sales page is the hook.

Ask: “If you were buying your product, would you buy it from you?”

You the copywriter must believe it’s best for the customer to buy the product from you.

Prospects come in different flavors.

Romantics, pioneers, introverts, extroverts, geeks, bargain hunters and status seekers.

A sales letter targets one. The right email series will reach all of them.